Public Relations & Marketing Services

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  • Media relations
  • Promotions
  • Social media marketing
  • Business partnerships
  • Print and E-newsletters
  • Community partnerships
  • Employee communications
  • Print, broadcast and Internet advertising

AboveWater’s media relations achieved earned media to impact restaurant, hotel and related tourism revenues for:

  • Charlotte Harbor & The Gulf Islands, FL (258 million impressions in one year)
  • Palm Island Resort, FL
  • True Food Kitchen in Naples, FL (Over 2 million impressions in four months)
  • Resorts Casino Hotel, Atlantic City, NJ (5 million impressions in one year in group meeting trades)

AboveWater’s business and community relationships built greater awareness for:

  • Bert Smith International (Porsche) in St. Petersburg
  • Naples Luxury Imports and Porsche of Naples and Fort Myers
  • Jeff Schreier Interiors, Naples and Minneapolis/St. Paul
  • Annunziata, Bleggi and Nestares (ABN) Law, Naples
  • Rusty Bucket Restaurant and Tavern, Sarasota

AboveWater’s promotions achieved greater awareness for:

  • Sloppy Joe’s on the Beach in Treasure Island, FL (30 percent increase in patronage in six months)
  • Park ‘n’ Ride Trolley in Fort Myers Beach, FL (400,000 passengers in 4 months)
  • Friends of the Library of Naples, FL (Fundraising up by 30 percent and membership doubled in two years)
  • Collier County residential and business recycling (Launch campaign)

AboveWater’s creative team designed collateral, ads and websites for:

  • Collier County Parks and Recreation
  • Connor & Gaskins Construction
  • Town of Fort Myers Beach
  • Jeff Schreier Interiors
  • Sloppy Joe’s on the Beach

AboveWater’s reputation management skills averted crises for:

  • Country clubs by turning around negative attitudes of NIMBY group
  • Collier County Utilities by educating residents about ASR wells and water conservation
  • Blue Martini Lounge by educating about combining prescription drugs and alcohol
  • Fort Myers Beach post-hurricane with restoration of tourism

 

Case Studies

PUBLIC RELATIONS CAMPAIGN FOR A TOURISM DESTINATION: CHARLOTTE HARBOR & THE GULF ISLANDS.

Program Synopsis: The Public Relations campaign undertaken by AboveWater on behalf of Charlotte Harbor and the Gulf Islands was launched late 2012 to achieve awareness, interest and endorsement of their tourist offerings among… Read More>>

PROJECT APPROACH CASE HISTORY-Town of Fort Myers Beach Trolley

Situational Analysis: High season traffic over the Matanzas Bridge onto the north end of Fort Myers Beach was becoming a nightmare for the tourists as well as local residents who needed to go on or off the island. Town Council voted to implement a Park ‘n’ Ride Trolley program.  Marketing Objectives: Communicate…Read More>>

NON-PROFIT CASE STUDY

The team at AboveWater Public Relations and Marketing is proud of our success increasing awareness, funds, and members for Friends of the Library of Collier County. Most important was to ensure that the non-profit achieved a return on their investment in marketing dollars. It was no easy task to prove… Read More>>