May
23
2010

Bonaventure Memories

Twenty-plus years spent working in the hotel industry made me realize how precious and rare were my experiences working at the Bonaventure Resort and Spa. The team of people who came together at that time and place to deliver hospitality services to guests was exceptional. Work was challenging, but fun. The place really clicked. I am reminded of those days now as I work with another exceptional group of people who run the Doubletree Guest Suites Naples. A young energetic woman named Ashlee who heads up the employee motivational group called the “Care Committee,” said something that struck me—“The employees here won’t let each other down.” That comment nails it. Great managers and hard-working individuals who are talented in their particular expertise certainly contribute, but having those in place does not necessarily result in a hotel that clicks.
Doubletree Guest Suites Naples clicks and the guests confirm it with their accolades, ranking it the top hotel out of 56 in Naples on www.tripadvisor.com And that includes two Ritz Carlton Resorts! Doubletree recently held an employee party to celebrate achieving their sixth “Connie,” an award named after Conrad Hilton and bestowed for excellence in customer service. http://bit.ly/azs9du
I observed the poolside party and overheard people saying that receiving the Connie award was terrific. The President of Doubletree called it “unheard of” to earn six of them in the nine years since the hotel opened. And it is a small all-suite inn in a little town like Naples! One would expect such excellence from hotels in major metropolitan areas. Again, what struck me was hearing the employees say they were MUCH more excited about earning the CARE Cup and the Pride Award. Those internal forms of recognition are the result of months of working together more efficiently, more “greenly” and more effectively coming up with ideas to continually delight and serve the guests.
That’s what we did at the Bonaventure, affectionately termed Bonaventorture now among us alums. Every day was spent being creative about how we kept heads in beds and delivered top-notch conference services, outstanding food and beverages, tennis, golf, and spa treatments. While it may sound glamorous to those outside of the industry, it is hard work. Much goes on behind the scenes or
“back of the house,” to make it look effortless to hotel guests. I once told a job applicant that she would either really love the hotel business or really hate it.

For me, I loved it and so did my husband Mike who also was part of that Bonaventure team that really clicked. Some lifelong friendships were formed during those five years and while we have lots of hotel industry contacts and people who we still keep in touch with from all of the other areas of the country and The Caribbean where we worked, that Bonaventure experience is unforgettable.

It pleases me to see something similar happening to the happy and proud team of employees at Doubletree Guest Suites Naples. It is rare. Human resources departments and training leaders do their best to instill it with numerous train the trainer programs, off-site retreats, experiential training, and Myers-Briggs personality testing, but something else, something less tangible, something more special, maybe even magical has to be there, too. I am glad to have had the experience and wish the same wonderful memories for everyone at Guest Services, Inc. the management company running a hotel that really clicks—Doubletree Guest Suites Naples.

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Mar
8
2010

Got the Gold!

2009/2010 Gold Addy Award

2009/2010 Gold Addy Award


AboveWater is pleased to announce that we received a Gold Addy on Friday night, for our work with Sherri Morrison Graphic Design on the Naples Winter Wine Festival’s 10th Anniversary collateral. Barely taking time to celebrate, we are beginning work on the 2011 festival. It is very rewarding to be a part of such a successful event that raises so much money for The Naples Children and Education Foundation.

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Mar
4
2010

Take Advice from Experts

http://abovewater.com/wp At this point in my career I have determined that I cannot do it all. That Midwestern upbringing and solid work ethic certainly got our business going, but the more you learn, the more you realize what you don’t know. I have solved this dilemma by surrounding myself with experts. Among them is Maria Lettman, who sauntered into one of my networking meetings and spoke such words of wisdom, I barely let her out of my sight for the next ten months. Teach me! A journalist of high regard, Maria was a key member of the team that launched the Naples Daily News into its online presence. She is a social media expert and I gleaned whatever knowledge I could from Maria until Cargill courted her with a much better offer than AboveWater had.

Meanwhile, Birgit Pauli-Haack, web designer extraordinaire with Pauli Systems, has very patiently and brilliantly paved the way for me to revise my site and launch this blog. Today she told me I must claim my blog on Technorati. I do what my advisors tell me…hence this post.

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Mar
3
2010

AboveWater Contributes to Naples Winter Wine Festival

Working on behalf of luxury products, philanthropy has become a large part of AboveWater’s strategies. In the process, we have been introduced to some incredible organizations and fundraising events, most notably the Naples Winter Wine Festival. We worked with them only on the fringes, presenting luxury automobiles as auction items, one year a Rolls-Royce, another year a Bentley, and a recently a Maserati, all from Naples Luxury Imports.

But then Graphic Artist Sherri Morrison brought us to the table with an opportunity to revamp their website www.napleswinefestival.com
and establish the 10 year anniversary theme.  We came up with Expanding Horizons with a colorful bird to symbolize how far reaching the horizon and the funds raised can be.  It was interesting and fun to research the various celebrity chefs and winemakers who would host elaborate dinner parties in private homes, donating their time and talent to this worthy cause. We are proud of the fact that even in this down economy, NWWF raised more than $8 million for the Naples Children & Education Foundation through the winemaker dinners and an auction on the final day.

AboveWater is pleased to announce that we have been invited back to work with the 2011 Naples Winter Wine Festival, along with Sherri Morrison and her creative talents. We received the nicest hand-written thank you notes from Festival Chair Mrs. Kathleen Rooney. Oh, and this Friday we are attending the Addy Awards where we entered the anniversary campaign in a competition among our agency peers. Keep your fingers crossed!

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Feb
25
2010

Cooks Create Book To Aid Cancer Patients

Here’s a cause that many can relate to…raising money for people who need immediate financial assistance for expenses they incur while undergoing cancer treatments, including missed work days, transportation to and from the hospital, groceries, child care costs, and all sorts of things not covered by insurance.

Last summer, 21st Century Cancer Assistance Research and Education (C.A.R.E.), a Fort Myers-based, not-for-profit charitable foundation dedicated to cancer patients, started soliciting recipes from the patients, employees, physicians and board members in an effort to create a cookbook as a fundraising component to its cause. What resulted is “Caring Recipes for the 21st Century,” a hardbound three-ring binder boasting 386 recipes–everything from appetizers and beverages to entrées, desserts, candy and breads.

To give the project an added zeal, 21st Century C.A.R.E. also reached out to local civic leaders and businesses as well as to the famous Food Network Television Channel.

This effort resulted in recipes from FOX Channel 4 and WINK Channel 5, but the icing on the cake was obtaining a recipe from a former Food Network chef whose name and recipe remains secret except to those fortunate enough to obtain one of 3,000 available copies of the cook book.

For a $15 donation to 21st Century C.A.R.E., copies of “Caring Recipes for the 21st Century” are available through the website www.21stcenturycare.org. All of the funds are used to support the mission of 21st Century C.A.R.E., an organization that provides immediate financial assistance to cancer patients across the country for incidental expenses like groceries, medical supplies, transportation to and from treatment, and child care. For more information, visit the website at www.21stcenturycare.org or call 239-938-9301.

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Feb
3
2010

Black Tie Event for Cancer Physicians

Another “feel good” client for AboveWater has been 21st Century C.A.R.E., with stands for Cancer Assistance Research and Education. A referral from local radio talk show host Bob Harden, we have been tasked with helping this organization spread the word about how they can assist cancer patients. The not-for-profit foundation’s mission is to provide cancer education to patients, physicians, and the public, to conduct cancer research, and to provide financial assistance to cancer patients in need. A black tie optional Casino Night with dinner and dancing at the Ritz-Carlton Golf Resort at Tiburon in Naples, on Saturday March 13, 2010 is being planned.  Proceeds from the event will provide cancer patients in Collier County and Lee County with immediate financial assistance for incidental expenses related to active cancer treatment not covered by an insurance plan.  We have attained media coverage in the regional magazines, newspapers, and local radio and FOX television.

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Jan
25
2010

Investing For Women Seems a Timely Topic

Adria Starkey, Naples Trust Company

Adria Starkey, Naples Trust Company

I read James Redfield’s “The Celestine Prophecy” years ago and I am awed by the role serendipity plays in my personal and business life. Since Dad passed away, I’ve spent several months researching insurance policies, investment statements, and bank records to help my mother find out where she stands financially. My parents are of a generation when women went from living under their parents roof to marry and live with their husbands, never being on their own or working at a job outside the home. The man of the house worked and took care of paying the bills, investing money, and making decisions about finances.

Half a century later, Mom and I are having conversations that boggle my mind.  “Where did you and Daddy invest the money from the sale of the business?” I asked.  “We gave it to that investment advisor,” she says frowning. “I never liked him and when we would meet with him, they mostly talked sports. “ So, we went through the rolodex, found his card and had a meeting that was not about sports, but about where is the money?

Here is the serendipitous part. While in the throes of sorting out my parents finances and worrying about overstepping my bounds and upsetting siblings, I am introduced to the amazing and talented Adria Starkey, President of  The Naples Trust Company. Adria has launched a program called WOW—Women, Opportunity, Wealth—a hands-on series of free lectures about What Every Woman Needs to Know About Her Financial Future. Wow.

The very first session was right on target.  “Women’s Unique Financial Needs” talked about how the world has changed and women are now the decision makers and most often, the surviving spouse. Adria asked the 25 women in attendance, “Where are your documents and what should be in place now in the case of an emergency?”

The answer to that question sure would have come in handy this past year. Honestly, we tried to get my father to tell us where things were when his health started to fail. I even bought a booklet that they could fill out, answering questions like the names of financial advisors, the account numbers for banks, and location of paperwork like wills, pensions, and insurance policies. Wishful thinking led us to believe there was plenty of time

I came across the book with all the entries blank as I invaded Dad’s desk where as kids, we were never allowed to play. Punching numbers into his old-fashioned button calculator, I tried to establish a monthly budget that will allow Mom to stay in the home we all grew up in.  Again, Adria’s WOW Session 3 hit home. “How Much Money Do I Need?” was the very answer I was striving to find now that my mother’s social security benefits would be cut in half. The description of the seminar reads, “All the what-if’s can be overwhelming. How much do you need to live all the days of your life? Hear case studies as we discuss potential scenarios in your retirement years. A hands-on exercise guides you through the process of being your own CFO.” Wow, how things have changed.

Sitting in the audience at Adria’s second session, “Understanding Your Estate Plan and Legacy Issues,” I felt a camaraderie in the room as women nodded when the speaker Alison Douglas, an estate planning attorney with Cummings and Lockwood, LLC talked frankly about issues involving brothers and sisters fussing over what rights they have to family trust funds.  Alison’s frank anecdotes resonated with every woman who has felt the loss of a loved one and the sentimental value of the things they coveted when they were alive.

“You can have the most beautiful estate plan in place,” Alison said to the group, laughing that only an estate planning attorney could describe an estate plan as beautiful, “but if you don’t have proper titling, beneficiaries, and updated documents, it will not serve you or your family well.” She spoke of how circumstances change over the years with marriages, in-laws and divorce. She recalls her anguish at having to tell the children of a client that their mother passed away without signing any of the documents that would have left an estate for them. She deals with questions from worried siblings such as, “If my brother passes away, will the money my parents left for us be spent for his daughter’s future education or frittered away by shopaholic sister-in-law?”

Adria’s WOW series has been a tremendous education for me, if only to help me to ask the right questions of the people who my parents had in place to help them.  I’m not empowered to make changes, but my brothers and I can work through it all with my Mom to help her decide what she wants.

As Adria says when she ends each seminar, “It is healthy to review your finances today and learn how to take care of tomorrow for your daughters, your nieces, and all those women who might get it younger than we did.”


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Jan
4
2010

Book Lovers Become Friends of the Library

It’s a bold move for a library and they have their critics in the community, but the Friends of the Library of Collier County are counting on marketing to help them revitalize their membership roster. The fundraising arm that supports library programs in so many ways has been around for more than 50 years, but it is truly Naples best kept secret. They hired AboveWater to help them find out who their “friends” really are. The slogan asks  “Are you a Library Cardholder or Friend?”

The initiative brings to light the confusion people may have about being a member. Friends of the Library board member and Secretary Nita Leftwich puts it succinctly, “A library card is what the library does for you. The Friends are what you do for the library.” The campaign attempts to clarify the key role that the Friends of the Library play in supporting the public library system. The Friends of the Library of Collier County have contributed over $1.5 million to satisfy a variety of educational, recreational and technological needs at Collier County’s 10 library locations.

The organization relies in part on Friends membership dues to offer this aid. Several levels of membership are available, including a $25 Individual Membership and a $35 Family Membership. Since the campaign began in January, we have 251 new members and raised more than $20,000 in donations.

Friends of the Library of Collier County enjoy perks like previews for book sales and free exhibit space at the West Wing Art Gallery. They can get tickets to exclusive “fun”draising events like the  “Red, White, and Roulette” casino night held recently that raised nearly $16,000. Also, Friends receive advance ticket information and savings at the popular Nick Linn Lecture Series, which gives audiences a chance to hear from bestselling authors such as James Patterson, Dennis Lehane, and Nicholas Sparks.

For more information on the Friends of the Library, visit www.collier-friends.org or call 239-262-8135.

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