Working on behalf of luxury products, philanthropy has become a large part of AboveWater’s strategies. In the process, we have been introduced to some incredible organizations and fundraising events, most notably the Naples Winter Wine Festival. We worked with them only on the fringes, presenting luxury automobiles as auction items, one year a Rolls-Royce, another year a Bentley, and a recently a Maserati, all from Naples Luxury Imports.
But then Graphic Artist Sherri Morrison brought us to the table with an opportunity to revamp their website www.napleswinefestival.com
and establish the 10 year anniversary theme. We came up with Expanding Horizons with a colorful bird to symbolize how far reaching the horizon and the funds raised can be. It was interesting and fun to research the various celebrity chefs and winemakers who would host elaborate dinner parties in private homes, donating their time and talent to this worthy cause. We are proud of the fact that even in this down economy, NWWF raised more than $8 million for the Naples Children & Education Foundation through the winemaker dinners and an auction on the final day.
AboveWater is pleased to announce that we have been invited back to work with the 2011 Naples Winter Wine Festival, along with Sherri Morrison and her creative talents. We received the nicest hand-written thank you notes from Festival Chair Mrs. Kathleen Rooney. Oh, and this Friday we are attending the Addy Awards where we entered the anniversary campaign in a competition among our agency peers. Keep your fingers crossed!