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	<title>Staying Above Water</title>
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	<link>http://abovewater.com/wp</link>
	<description>How a PR firm keeps its clients above water</description>
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		<title>Non-Profits Need To Market</title>
		<link>http://abovewater.com/wp/2011/07/non-profits-need-to-market/</link>
		<comments>http://abovewater.com/wp/2011/07/non-profits-need-to-market/#comments</comments>
		<pubDate>Thu, 14 Jul 2011 18:24:21 +0000</pubDate>
		<dc:creator>Cindy Dobyns</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Friends of the Library]]></category>
		<category><![CDATA[marketing for non-profits]]></category>
		<category><![CDATA[return on investment]]></category>

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		<description><![CDATA[The team at AboveWater Public Relations and Marketing is proud of our success increasing awareness, funds, and members for Friends of the Library of Collier County. Most important was to ensure that the non-profit achieved a return on their investment in marketing dollars. It was no easy task to prove our need to “spend” money [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>A Must See: Ave Maria University Annunciation Sculpture</title>
		<link>http://abovewater.com/wp/2011/06/a-must-see-ave-maria-university-annunciation-sculpture/</link>
		<comments>http://abovewater.com/wp/2011/06/a-must-see-ave-maria-university-annunciation-sculpture/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 22:41:10 +0000</pubDate>
		<dc:creator>Cindy Dobyns</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AboveWater - Visit Our Web site!]]></category>
		<category><![CDATA[Annunciation Sculpture]]></category>
		<category><![CDATA[Ave Maria University]]></category>
		<category><![CDATA[Thomas S. Monaghan]]></category>

		<guid isPermaLink="false">http://abovewater.com/wp/2011/06/a-must-see-ave-maria-university-annunciation-sculpture/</guid>
		<description><![CDATA[A couple of months after the unveiling, members of AboveWater Public Relations staff members are still seeing media clippings from all over the world as people discover the incredible sculpture of The Virgin Mary on the face of the Ave Maria Oratory at Ave Maria University(AMU). We are honored to have had the chance to [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Bonaventure Memories</title>
		<link>http://abovewater.com/wp/2010/05/bonaventure-memories/</link>
		<comments>http://abovewater.com/wp/2010/05/bonaventure-memories/#comments</comments>
		<pubDate>Sun, 23 May 2010 22:53:05 +0000</pubDate>
		<dc:creator>Cindy Dobyns</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bonaventure]]></category>
		<category><![CDATA[Connie]]></category>
		<category><![CDATA[Doubletree]]></category>
		<category><![CDATA[Guest Services]]></category>
		<category><![CDATA[hotel]]></category>

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		<description><![CDATA[Twenty-plus years spent working in the hotel industry made me realize how precious and rare were my experiences working at the Bonaventure Resort and Spa. The team of people who came together at that time and place to deliver hospitality services to guests was exceptional. Work was challenging, but fun. The place really clicked. I [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Got the Gold!</title>
		<link>http://abovewater.com/wp/2010/03/got-the-gold/</link>
		<comments>http://abovewater.com/wp/2010/03/got-the-gold/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 15:32:28 +0000</pubDate>
		<dc:creator>Cindy Dobyns</dc:creator>
				<category><![CDATA[Community Highlights]]></category>

		<guid isPermaLink="false">http://abovewater.com/wp/?p=42</guid>
		<description><![CDATA[AboveWater is pleased to announce that we received a Gold Addy on Friday night, for our work with Sherri Morrison Graphic Design on the Naples Winter Wine Festival&#8217;s 10th Anniversary collateral. Barely taking time to celebrate, we are beginning work on the 2011 festival. It is very rewarding to be a part of such a [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Take Advice from Experts</title>
		<link>http://abovewater.com/wp/2010/03/take-advice-from-experts/</link>
		<comments>http://abovewater.com/wp/2010/03/take-advice-from-experts/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 21:35:24 +0000</pubDate>
		<dc:creator>Cindy Dobyns</dc:creator>
				<category><![CDATA[Community Highlights]]></category>
		<category><![CDATA[Social Media Expert]]></category>

		<guid isPermaLink="false">http://abovewater.com/wp/?p=39</guid>
		<description><![CDATA[http://abovewater.com/wp At this point in my career I have determined that I cannot do it all. That Midwestern upbringing and solid work ethic certainly got our business going, but the more you learn, the more you realize what you don&#8217;t know. I have solved this dilemma by surrounding myself with experts. Among them is Maria [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>AboveWater Contributes to Naples Winter Wine Festival</title>
		<link>http://abovewater.com/wp/2010/03/abovewater-contributes-to-naples-winter-wine-festival/</link>
		<comments>http://abovewater.com/wp/2010/03/abovewater-contributes-to-naples-winter-wine-festival/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 16:31:35 +0000</pubDate>
		<dc:creator>Cindy Dobyns</dc:creator>
				<category><![CDATA[Case Studies]]></category>

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		<description><![CDATA[Working on behalf of luxury products, philanthropy has become a large part of AboveWater’s strategies. In the process, we have been introduced to some incredible organizations and fundraising events, most notably the Naples Winter Wine Festival. We worked with them only on the fringes, presenting luxury automobiles as auction items, one year a Rolls-Royce, another [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Cooks Create Book To Aid Cancer Patients</title>
		<link>http://abovewater.com/wp/2010/02/cooks-create-book-to-aid-cancer-patients/</link>
		<comments>http://abovewater.com/wp/2010/02/cooks-create-book-to-aid-cancer-patients/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 22:49:53 +0000</pubDate>
		<dc:creator>Cindy Dobyns</dc:creator>
				<category><![CDATA[Client News]]></category>
		<category><![CDATA[cancer]]></category>
		<category><![CDATA[Cookbook]]></category>
		<category><![CDATA[fundraising]]></category>

		<guid isPermaLink="false">http://abovewater.com/wp/?p=28</guid>
		<description><![CDATA[Here’s a cause that many can relate to…raising money for people who need immediate financial assistance for expenses they incur while undergoing cancer treatments, including missed work days, transportation to and from the hospital, groceries, child care costs, and all sorts of things not covered by insurance. Last summer, 21st Century Cancer Assistance Research and [...]]]></description>
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		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>Black Tie Event for Cancer Physicians</title>
		<link>http://abovewater.com/wp/2010/02/black-tie-event-for-cancer-physicians/</link>
		<comments>http://abovewater.com/wp/2010/02/black-tie-event-for-cancer-physicians/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 16:55:02 +0000</pubDate>
		<dc:creator>Cindy Dobyns</dc:creator>
				<category><![CDATA[21st Century CARE]]></category>

		<guid isPermaLink="false">http://abovewater.com/wp/?p=32</guid>
		<description><![CDATA[Another “feel good” client for AboveWater has been 21st Century C.A.R.E., with stands for Cancer Assistance Research and Education. A referral from local radio talk show host Bob Harden, we have been tasked with helping this organization spread the word about how they can assist cancer patients. The not-for-profit foundation’s mission is to provide cancer [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Book Lovers Become Friends of the Library</title>
		<link>http://abovewater.com/wp/2010/01/book-lovers-become-friends-of-the-library/</link>
		<comments>http://abovewater.com/wp/2010/01/book-lovers-become-friends-of-the-library/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 16:58:44 +0000</pubDate>
		<dc:creator>Cindy Dobyns</dc:creator>
				<category><![CDATA[Community Highlights]]></category>

		<guid isPermaLink="false">http://abovewater.com/wp/?p=35</guid>
		<description><![CDATA[It’s a bold move for a library and they have their critics in the community, but the Friends of the Library of Collier County are counting on marketing to help them revitalize their membership roster. The fundraising arm that supports library programs in so many ways has been around for more than 50 years, but [...]]]></description>
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		<slash:comments>4</slash:comments>
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