In Media Interviews, Always Have Three Key Messages

The biggest error most companies make during interviews with reporters is they go into full-on defensive mode. Big mistake! Instead of vowing to “survive” the interview with a minimum of damage,… Read More

Make a Connection Via Media Contact Lists

Message delivery is an essential part of any public relations or publicity program. After all, what is the point of crafting messages and drafting press releases if they do not… Read More

HOW TO WRITE A PRESS RELEASE

A well-written press release can generate news coverage for months to come, and establish you as a knowledgeable and reliable resource on your subject matter. Follow these steps to writing… Read More

Non-Profits Need To Market

The team at AboveWater Public Relations and Marketing is proud of our success increasing awareness, funds, and members for Friends of the Library of Collier County. Most important was to… Read More

A Must See: Ave Maria University Annunciation Sculpture

A couple of months after the unveiling, members of AboveWater Public Relations staff members are still seeing media clippings from all over the world as people discover the incredible sculpture… Read More

Bonaventure Memories

Twenty-plus years spent working in the hotel industry made me realize how precious and rare were my experiences working at the Bonaventure Resort and Spa. The team of people who… Read More

Got the Gold!

AboveWater is pleased to announce that we received a Gold Addy on Friday night, for our work with Sherri Morrison Graphic Design on the Naples Winter Wine Festival’s 10th Anniversary… Read More

Take Advice from Experts

At this point in my career I have determined that I cannot do it all. That Midwestern upbringing and solid work ethic certainly got our business going, but the more… Read More

AboveWater Contributes to Naples Winter Wine Festival

Working on behalf of luxury products, philanthropy has become a large part of AboveWater’s strategies. In the process, we have been introduced to some incredible organizations and fundraising events, most… Read More

Cooks Create Book To Aid Cancer Patients

Here’s a cause that many can relate to…raising money for people who need immediate financial assistance for expenses they incur while undergoing cancer treatments, including missed work days, transportation to… Read More